I come across many club owners who feel like nothing they do is really working. They are not getting any real results in brand recognition or lead generation.
Before helping this boot camp with our lead generation campaigns they faced an uphill battle with brand recognition since they recently opened their doors.
They were having a hard time getting new members and trials. We helped the boot camp expand their brand by launching a 21 Day Offer (low-barrier-offer) to grow both brand awareness and their member base.
The campaign targeted a specific demographic which we determined would give us the best engagement. It turns out that the ads we used in our cross channel marketing helped them gain 32 paid prospects who joined the 21 day challenge.
As these qualified prospects went through their trial both the club owner and trainers had the opportunity to "WOW" them in the process which gained them 12 new members at the end of the 21 day challenge.
Which was a 40% retention from trial to new member at $127.00 each that's a nice $1524 monthly EFT bump or a customer lifetime value of $18,288.