Getting Started on Facebook: Part 2


Facebook Advertising

Facebook advertising is the perfect way to reach more of the people who matter most to you.

Once you’ve started connecting with your customers on Facebook and have got the hang of it, you’ll want to find other people who are likely to be interested in your product or service. You can use Facebook ads to send targeted messages to the right people, just when they’re most open to discovering your business.

You don’t even need to have a big budget and you are in total control. You set your advertising limit. There are no nasty surprises or bills.

Creating Ads are easy. You simply create an ad right from the admin panel of your Page to engage more people, or you can use the ad create tool.

Be specific about the audiences for different ads. You can create sets of ads to connect with different target audiences. People are more likely to respond to a message crafted just for them. Feel free to contact us for advice on how to use Facebook ads effectively.


Measure Your Results

measure and adjust your facebook ads

It is important to find out what’s working well, so you can maximize the impact of every post and ad. After all, this is not a hobby and every second counts, so you want to make sure that your efforts are worthwhile.

Facebook has a lot of different tools to help you measure how you’re doing.

  • Visit Page Insights regularly and look for trends so you can develop more of the best-performing content and engage with your followers.
  • Use Page Insights to understand who responds to your messages. Make sure to look at the gender, age and location of the people who are the most engaged with your business so you can continue to engage them through targeted ads and promoted posts. It is a very useful tool that will help you to get the right message across to the right people.
  • It is worth experimenting and split testing. When you create your ads, try out different images and headlines to see what works. Facebook will automatically optimize your campaign so that more of your budget goes to the ad that’s performing the best.

Now that you have your fans and followers you want to convert them into customers. How do you do that?


Turn Clicks Into Customers

Happy business people laughing against white background

When people click through to your website from Facebook, you want them to become loyal customers. Here are some steps to make sure you’re engaging all of the people who matter most to your business.

Again, compelling content is vitally important. You need to have content that engages them and excites them.  Post pictures of your products and encourage your followers to visit your site.

Focus on posting about your products or services, and link directly to your site.

An engaging image is one of the main things people respond to in an ad. So with that in mind, collect pictures of your products that you can use for advertising. Test multiple images to learn which ones work the best.

Another excellent idea is to bring the people behind your website to life. Introduce your staff members. Show pictures of them at work. It makes you, your staff and your business real. When visitors feel connected, they are more likely to choose your online business over others.

Remember to make sure that your posts are linked to the right pages on your website. There are few things more frustrating online to be clicking on a link for more information about a particular product or service and it takes you to something else entirely.


Get The Word Out

listen to your facebook followers

When people feel connected to your business, they’re more likely to choose your product or service.

So let people know who you are, what you offer and what makes you and your business different.

Your Page is your opportunity to introduce your business on Facebook. It’s the first place people on Facebook will discover you, and it’s where you’ll connect with your most engaged customers.

With that in mind, you need to make sure your Page has all the information people need to understand your business. Edit your short description in the About section. Add at least one, and up to three, Page categories so your business will appear in the appropriate search results. It helps more people to find you.

Don’t forget to include your website URL, street address, phone number and business hours. Pick a cover photo to showcase your environment or products in the best light, and add a clearly legible logo as your profile picture.

Regularly upload photos and videos that bring your business to life. As we mentioned earlier, these can be product photos or even photos of your establishment and the people who work there.

If you want people to talk about your business and spread the word, you need to make a lasting impression by sharing photos, videos and anything else that you think is relevant to your business.

Publishing great content is about creating posts that strongly represent your business. When people like, comment on and share your posts, their friends may also see your Page content in News Feed. It all goes towards spreading the word and getting your business noticed.

A very good tip is to map out the major events and promotions you have coming up over the year so that you can plan your Page posts in advance.

Make it a habit to develop a library of great images and videos that you can use for posting over the months. Don’t be afraid to share photos or videos you’ve taken of an event, product or service. The more images you share the more visitors will connect with you and want to share your content.

Word will also spread when visitors know you are passionate about your business and genuinely care for your customers. You can show this by responding when people comment on your posts.

Don’t assume that your customers know about your Facebook page. Tell them and remind them so you can continue to reach them with your posts even after you make the initial sale.

If you have a bricks and mortar business put a sign on your door or business counter with your Facebook web address.

You can also encourage people to like your Page through other mediums such as your email newsletter, in your adverts and on your website.


Integrating Facebook Marketing In Your Business

We realize that not all business owners have time to run an online marketing campaign. Some even find it a little daunting because of the commitment involved.

If that is how you feel, contact us today because this is where we can help.

We have the experience and expertise to help grow your brand, engage with your customers, capture qualified leads and convert them into sales whilst allowing you to get on with what you do best.